A path that was never a straight line
I have always been curious. About people, the world and what becomes possible when you look at things a little differently. My path began with Leisure Management: I wanted to create extraordinary moments that stay with people. But why does something move us? And what inspires people to act? Those questions led me to Psychology. Later, I completed a master’s in Business Studies, specialising in Management in the Creative Industries.
That combination of experiencing, understanding and organising runs through everything I do. I worked on innovation and organisational change while continuing to experiment, start ventures and create. From co-founding a brewery to interactive events, serious games and large-scale art projects. I love bringing something that first exists only in my head to life together with other people.
What fascinates me is the part you cannot fully design: an unexpected conversation, an insight, something that moves you without being able to explain exactly why. Ineffable. That is what I want to make room for.
I am a dreamer with a strong drive to make things happen. I love asking big questions and rolling up my sleeves. A wild idea excites me; bringing it to life excites me just as much. To me, life is far too interesting to spend it watching from the sidelines.